| Craft Preservation

Preserving the Art of Tradition: Lalit Dalmia's Ode to Hand Embroidery

Preserve Cultural Diversity – Celebrate Humanity

An important turning point in Lalit Dalmia's career came in 2005 when he decided to branch out his family's firm, Dalmia Brothers, into women's ethnic clothing. The company was initially centered on tra ditional menswear, but Dalmia's idea to make elaborate, opulent ap parel for ladies changed it and marked the start of his career as a de signer. This growth was a reflection of Dalmia's enduring love of fashion as well as a commercial decision that had evolved over time.

THE ART OF HANDS…, HANDCRAFTED WITH LOVE

For Lalit Dalmia, embroidery is not just an element of decoration…, but a deep connection with the past. Each stitch, carefully crafted by skilled artisans, tells a story of respect and love for their art, filled with pure dedication and patience. Through the thoughtful incorporation of traditional embroidery methods such as Zardosi, Keecha, Zari, Kamdani, Sequins, Chikan, Aari, and Sozni…, the designer guarantees the preservation of this priceless legacy with the utmost dignity. After researching the embroidery arts of different states, he made the decision to give artisans (karigars) a good platform where their talents could be best put to use, and so, he laid a foundation of large scale factory employing thousands of artisans, from round the nation, at multiple locations, like, in Delhi, Farukhabad, Bareilly, Lucknow, Banaras, Jaipur, Hyderabad and South India as well…, thus emphasizing to provide them a platform to shine globally.

REVIVING THE PAST – INSPIRING THE FUTURE

The designer loves the royal lifestyle of the Kings and the Queens … the Mughals, the Rajputs, the Victorians etc. their majestic lifestyle, the way they live with grandeur and with full magnificence … this royal lifestyle influenced him so deeply that he decided to transform women into a queen and men as the elegant kings..., bringing richness in their personality and elevating their personal style. The inclination of his heart towards India's rich cultural heritage and aesthetic traditions, the style of the Rajas and the MahaRajas, Ranis and the MahaRanis, Raj Kumar and Rajkumaris, paved way as hallmark of his designs to celebrate luxury fashion. The artwork of Embroidery preserves our tradition, directly and indirectly benefitting the society by safeguarding the skills of artisans and our cultural heritage.

HONORING TRADITION – CREATING LEGACY

While honoring the efforts of the karigars, their art and the love they pour into their work…, thereby makes Lalit's designs also push the boundaries of modern fashion. By blending traditional techniques with contemporary styles, he creates stunning, wearable art that appeals to not only the new generation, but it touches the hearts of millions, globally.

QUOTE FROM LALIT DALMIA

"Embroidery is not just a craft, but a language that speaks to our cultural heritage. It’s an art of weaving dreams into fabric.” As a designer, I feel a deep responsibility to preserve this traditional art form, while innovating and evolving it for the future. As every stitch represents a story, a history … so, it’s our cultural legacy which should be preserved and cared for. And the future of artwork lies in luxury, and being our Nation’s biggest strength, this hand craftsmanship with contribute a lot into Indian fashion Industry".